Product Growth Marketing Manager
We are seeking a driven and innovative Product Growth Manager to join our dynamic Growth team. Reporting directly to the VP Marketing, you will play a pivotal role in delivering measurable growth outcomes across our product suite. You’ll be responsible for driving customer adoption, usage, and expansion—directly impacting key SaaS and FS revenue streams.
You will collaborate closely with Product Marketing, Sales, Customer Success, and Product teams to design and execute programmes that increase product engagement, upsell, and overall revenue per account. You’ll also have ownership of a marketing budget to deploy across technology and advertising initiatives.
Key Responsibilities
- Customer Segmentation & Targeting: Develop and refine customer segmentation strategies to increase average card spend and drive upsell/expansion opportunities. Growth Campaigns: Plan and execute trigger-based, automated email and marketing workflows that drive product adoption and usage KPIs.
- Tech Stack Management: Select, implement, and optimise marketing and comms technology (e.g., CRM, marketing automation, advertising platforms) to enable scalable customer marketing.
- Product GTM campaigns: Execute multi-channel product launch campaigns leverage senior internal stakeholders, external partners and influencers and key distribution channels (online and offline) and targeting to create excitement in market for customers and prospects.
- Cross-Functional Collaboration: Work closely with Account Managers and Customer Success to align on customer needs, campaign messaging, and expansion initiatives. Performance Measurement: Define and track key metrics such as average card spend, feature adoption rates, upsell conversion, and campaign ROI.
- Continuous Improvement: Analyse customer data to identify growth opportunities and iterate on campaigns and programmes for continuous improvement.
- Budget Ownership: Manage and allocate marketing budget efficiently across technology and advertising channels.
What we're looking for
- Minimum 5 years’ experience in a marketing role with a strong product-led growth focus, ideally in B2B SaaS or fintech.
- Demonstrable experience with trigger-based and automated email workflows that have delivered measurable product adoption and usage results.
- Proven track record of supporting upsell/expansion programmes, working closely with Customer Success and Account Management.
- Deep understanding of the marketing and comms technology landscape and paid advertising channels.
- Excellent analytical and data skills, with experience consolidating fragmented data sets into a cohesive and well-segmented customer database.
- Comfortable working in a fast-paced, technology-driven environment.
- Strong communication, project management, and stakeholder management skills.
As we are an international team, please submit your application and CV in English.
About Spendesk
Spendesk is the AI-powered spend management and procurement platform that transforms company spending. By simplifying procurement, payment cards, expense management, invoice processing, and accounting automation, Spendesk sets the new standard for spending at work. Its single, intelligent solution makes efficient spending easy for employees and gives finance leaders the full visibility and control they need across all company spend, even in multi-entity structures. Trusted by thousands of companies, Spendesk supports over 200,000 users across brands such as SoundCloud, Gousto, SumUp, and Bloom & Wild. With offices in the United Kingdom, France, Spain and Germany, Spendesk also puts community at the heart of its mission.
For more information: www.spendesk.com/press
About our people & culture
We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset.
About our benefits
Our culture is built on trust, empowerment, and growth — with benefits to match!
- 4 days per month remote (non-accumulative) and 3 full weeks remote per year (non-consecutive)
- Fully covered Oyster card for traveling to and from our new office (up to £250 monthly depending on location
- £45 monthly wellness allowance, accruable, to be used on whatever wellness means to you - through the Ben platform
- Access to Moka.care for emotional and mental health wellbeing
- Pension scheme (on salary sacrifice): 5% employee / 5% employer (by Aviva)
- 28 days of holidays
- Latest Apple Mac equipment
- Company virtual events
- Visit our other offices: Paris, Berlin & Hamburg
- Great office snacks to fuel your day
- Vitality private health insurance (for you and your family/partner)
- Bupa private dental care
- A positive team to work with daily!
Diversity & Inclusion
At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.
- Département
- Marketing
- Role
- Growth Marketing Manager
- Locations
- London
- Remote status
- Temporarily Remote
- Employment type
- Contract
About Spendesk
Imagine a platform that helps you make smarter spending decisions, contributes to real growth and enables finance teams to implement processes that are 100% adopted. That’s Spendesk.
We replace complicated and bureaucratic money management with one complete spend management solution that lets you manage your spending from start to finish – from procurement through to multi-currency payments. Spendesk increases team productivity and collaboration, provides businesses with visibility and control, and frees up valuable time so the finance team can focus on strategic initiatives to grow your business.
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